Use Your Social Network for Good

We need your help!

During the summer, we consistently receive fewer applications than throughout the rest of the year. Maybe it’s because families are going on vacation or their lives are full of activities, but whatever the reason, lower application numbers mean that we are finding homes for fewer children overall. We want to counteract that trend and we need your help.

One of the major ways that we find prospective families for children is through social media, and when working with social media, it’s all about “reach.” This is where you come in.

We often use our Facebook page to advocate for children on our waiting child photolisting. In order for our Facebook campaigns to be successful, however, we rely on people like you to spread children’s stories through sharing, liking and commenting. Facebook thinks it knows what people want to see on their feed, and it figures that out by looking at what is getting the most engagement. So the more shares, likes and comments that our posts get, the more Facebook assists in spreading them around. Basically, the more engagement that a post about a child receives, the better chance we have of finding them a loving and secure home.

Take Suzanna. Like many other children on our waiting child photolisting, we wrote a blog post about Suzanna and then posted it to Facebook. Here is where it gets exciting. People like you started sharing it, liking it and commenting on it, and within the first day, 40,000+ people saw it! That number is still climbing.

Suzanna

 

Now, that is a lot of people and we get excited about that. But what we are really excited about is that we had 40+ inquiries about adopting Suzanna, and one family is going through the process to adopt her now!

Helping us spread the word about children who need extra advocacy has a real and tangible impact on the lives of the people that we “reach” — and most importantly, on the lives of children who are waiting for a family of their own.

 

Sincerely,

Emily Lund

Adoption Counselor

Holt International

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